It is a monumental week here at Thistlecraft, and my desk—and heart—are completely full. After months of tracking details, adjusting layouts, and checking logistics, the physical pieces of this dream are finally under our roof.
Here is everything that came together over the last few days:
Our Heirloom Perforated Paper has arrived! Fresh back from our perforator, the custom 14-count grid paper is officially in our hands. Seeing the crisp, clean precision of the sheets after so much testing is an absolute thrill. It feels exactly right—substantial, durable, and completely ready for your needles and thread.
The packaging has landed from OXO. Ross and the team did an incredible job. Our heavy, recyclable natural kraft paperboard envelopes arrived, ready to keep your sheets flat, safe, and beautifully protected from any transit wear and tear (Bonus, the packaging is heavy enough to use as backing for framing and other projects!)
The wholesale web portal is officially open! We have unlocked our password-protected wholesale section for shop sign-ups. If you are a brick-and-mortar or online specialty needlework retailer, you can now officially register your business on the site.
What happens next?
We are diving headfirst into sorting, inspecting, and assembling our initial sample packs. By next week, we expect to start shipping out these complimentary sample packs directly to the designers and shops who have registered.
If you own a shop or design needlework charts and haven't joined our circle yet, please don't wait! Head over to our wholesale page right now to add your name, business details, and shipping address to our list. We want to make sure you get a piece of this first run in your hands so you can feel the difference for yourself.
Thank you all for sending out your encouragement and sharing this anxious, beautiful startup journey with us. We can’t wait to see what you create on this paper!
The paper is in! Now to sheet it and cut it to size.
